“Don’t sell products, sell dreams”
— Steve Jobs

Effective marketing utilises our human instinct to look at pretty things, it’s why we are still here.

These photographs were taken in succession, with the same camera.

Which would you want to buy?

A cozy corner with a green armchair that has two pillows, positioned in front of a large window. A shelf with decorative items and framed photos is to the right, and a wall with multiple electrical outlets is visible on the left. Outside the window, a car is passing by on the street.
A cozy reading nook with an olive green armchair with two pillows, positioned in front of a large window showing trees outside, with a white bookshelf to the right and a framed artwork to the left.
A cozy living room with a beige sofa topped with teal and patterned pillows, next to a window with a view of a street and some industrial buildings, a tall standing lamp, a glass coffee table, a white shelving unit with decorative items, a patterned area rug, and various potted plants and vases.
A cozy living room with a beige sofa, teal and patterned pillows, a black round side table with a green plant and candle, a glass coffee table with a green vase, a tall floor lamp, a large abstract painting on the wall, a window with outside scenery, and white shelving with decorative items.
Small bathroom with beige tiles, a white pedestal sink with a soap dispenser, a heated towel rail with towels, and a toilet with towels on top.
Bathroom with a white sink, a wall-mounted towel rail with a towel, a toilet with folded towels on top, and a partially open door.
Indoor view showing a white door with a vertical frosted glass panel, a black handle, and a black mail slot. To the left of the door is a wall switch. Part of a toilet with folded towels on top and a metal towel rack with white towels can be seen in the adjoining bathroom.
Bathroom with a toilet covered with folded towels and a heated towel rail, next to a door with a frosted window.